Mr. Parameswara Rao Jillella

Parameswara Rao Jillella is a highly experienced market research and field operations professional with over 33 years of expertise in managing qualitative and quantitative research projects across India. He began his career in 1992 as a freelance investigator with IMRB (now Kantar Operations) and has led numerous studies for well-known agencies, including Nielsen, IPSOS, and SYNOVATE, as well as notable clients such as TATA Foundation and PEPSICO.

Mr. Jillella’s portfolio includes various methodologies such as focus group discussions (FGDs), in-depth interviews (IDIs), and face-to-face surveys. He has successfully managed large field teams, conducted training, and overseen survey operations. His work has significantly impacted rural development, health, and education initiatives, including programs for the National Dairy Development Board (NDDB) and the National Bank for Agriculture and Rural Development (NABARD).

Mr. Jillella provides valuable grassroots insights and operational expertise, supported by a well-trained field team in Andhra Pradesh and Telangana. He possesses a Bachelor of Arts degree and continues to be a trusted partner in high-quality field research and program evaluations.